• Client: KNAAP
  • Year: 2020
  • Category: Branding

KNAAP is an artist who is not too pretentious, someone you can easy level and deal with. In general, his music is in drum and bass, but the style within it can still be very different. He makes mysterious and relaxed Ambient drum and bass, but he also likes to explore the rough edges with Neurofunk drum and bass.

As an artist, he was looking for a logo with appropriate typography. A logo where the name is not necessary to recognize who it is, a logo that can be used with or without the name "KNAAP".

Nick (KNAAP) had a lot of inspiration, ideas, and examples. However, it sometimes varied a bit, so I had to make choices about the starting points. With the quote “the less is says, the better it communicates” I started filtering. To set up a large sketching process I gave myself a rule: one type of material with which I should “build” the logo. With this, I went looking for all possibilities that could suit KNAAP. After more filtering, the above icon with appropriate typography was eventually created.